Overfished Ocean Strategy

Overfished Ocean Strategy

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We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them wona€™t do you any good. And thata€™s the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcitya€”the overfished oceana€”their primary strategic consideration, not just a concern for their a€œgreena€ division. Overfished Ocean Strategyoffers five essential principles for innovating in this new reality. Zhexembayeva shows how businesses can find new opportunities in what were once considered useless by-products, discover resource-conserving efficiencies up and down their value chain, transfer their expertise from physical products to services, and develop ways to rapidly try out and refine these new business models. She fills the book with examples of companies that are already successfully navigating the overfished ocean, from established corporations such as BMW, Microsoft, and Puma to newcomers such as Lush, FLOOW2, and Sourcemap. The linear, throwaway economy of todaya€”in which we extract resources at one end, create products, and throw them away at the othera€”is rapidly coming to an end. In every industry, creative minds are learning how to make money by taking this line and turning it into a circle. Nadya Zhexembayeva shows how you can join them and avoid being left high and dry.polishing discs; putting together video game consoles; and scrupulously testing preowned iPads, iPhones, iPods, and Android ... and iPhonesare checked forbasic functionality ofthe buttons, the screen, the microphone, the headphone jack, thecharging ... Inhis2012 article for the Verge, SeanHollisterput it best: a€œ Somewhere inhere, amidst the shattered screensand brokendrive trays, lies the futureof retail.

Title:Overfished Ocean Strategy
Author:Nadya Zhexembayeva
Publisher:Berrett-Koehler Publishers - 2014-06-02


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