Presents the perspective of a distinct form of e-health that is patient-focused, patient-aware, patient-empowered, and patient-active. Addresses the special characteristics of the e-health domain through a user-centered design, providing foundational topics in areas such as patient-centered design methods, psychological aspects of online health communication, and e-health marketing.Gronroos, C.A. (1984). A service quality model and its marketing implications. Europe Journal of Marketing, 18, 36-44. ... Retrieved May 26, 2008, from http:// www.markle.org/resources/facct/doclibFiles/documentFile_526.ppt Lansky, D. ( 2003).
|Author||:||Wilson, E. Vance|
|Publisher||:||IGI Global - 2008-09-30|