Performance Marketing with Google Analytics

Performance Marketing with Google Analytics

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An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.There are basic techniques you can use to stay focused as you wade into this information. ... if you are in the restaurant business and you consistently see reviews on Yelp saying a€œgreat fooda€ and a€œbad service, a€ you have identified an area for improvement. ... If you get a glowing review, ask for permission to reproduce it on your Web site. ... Set a schedule and check in regularly to see what has developed.

Title:Performance Marketing with Google Analytics
Author:Sebastian Tonkin, Caleb Whitmore, Justin Cutroni
Publisher:John Wiley and Sons - 2011-01-21


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