Perspectives on strategic marketing management

Perspectives on strategic marketing management

4.11 - 1251 ratings - Source

This work is a compilation of articles geared towards updating marketers and students on the structure and process of strategic marketing. Other areas covered include: investment strategy, management strategy and assessment and implementation.Roger A. Kerin Robert A. Peterson ... form, management styles, and the content of individual decisions, no single paradigm can hold for all strategic decisions.43 But ... Amplifying understanding was often necessary either to avoid too rapid a problem definition or response a€” as in GMa#39;s ... Far from accepting the first satisfactory (satisfying) solution a€” as some have suggested executives do a€” successfulanbsp;...

Title:Perspectives on strategic marketing management
Author:Roger A. Kerin
Publisher:Allyn & Bacon - 1983


You Must CONTINUE and create a free account to access unlimited downloads & streaming