Persuasion: Reception and Responsibility

Persuasion: Reception and Responsibility

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Reflecting the latest practices and developments from the field, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e, examines various aspects of popular culture--politics, mass media, advertising, and the Internet--as they exemplify critical theories of persuasion. Extremely student friendly, the lively Thirteenth Edition is packed with timely, real-life examples of persuasion in action that help students apply what theya€™ve learned to everyday life. The new edition offers expanded coverage of the impact of fast-growing social network media, while an increased emphasis on ethics ensures students consider ethical implications as they develop their own persuasion skills. Proven author Charles U. Larson--a respected professor and successful practitioner--weaves together persuasion theory, research, and ethics to help students develop skills as critical consumers of all forms of persuasion as well as understand their responsibilities as constant receivers of persuasive messages in todaya€™s 24/7 networked and media-saturated world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.The Ford Escape is a€œbuilt for the road. ... By asking a question, the advertiser puts the ball in the receivera#39;s court and often there is no answer, leaving the consumer wondera€” ing. For example, take the question claim of Prea€” stone antifreeze.

Title:Persuasion: Reception and Responsibility
Author:Charles Larson
Publisher:Cengage Learning - 2012-01-27


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