Persuasive Writing ePub eBook

Persuasive Writing ePub eBook

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Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.Leta#39;s look at some examples from a recent TV ad break: More Than car insurance a€” This ad is all about what you get free ... Volkswagen Polo a€” Volkswagen know they are seen as an expensive brand so acknowledge and challenge thatanbsp;...

Title:Persuasive Writing ePub eBook
Author:Peter Frederick
Publisher:Pearson UK - 2013-11-26


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