Phone Clones

Phone Clones

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Transnational customer service workers are an emerging touchstone of globalization given their location at the intersecting borders of identity, class, nation, and production. Unlike outsourced manufacturing jobs, call center work requires voice-to-voice conversation with distant customers; part of the product being exchanged in these interactions is a responsive, caring, connected self. In Phone Clones, Kiran Mirchandani explores the experiences of the men and women who work in Indian call centers through one hundred interviews with workers in Bangalore, Delhi, and Pune. As capital crosses national borders, colonial histories and racial hierarchies become inextricably intertwined. As a result, call center workers in India need to imagine themselves in the eyes of their Western clients-to represent themselves both as foreign workers who do not threaten Western jobs and as being qjust likeq their customers in the West. In order to become these imagined ideal workers, they must be believable and authentic in their emulation of this ideal. In conversation with Western clients, Indian customer service agents proclaim their legitimacy, an effort Mirchandani calls qauthenticity work, q which involves establishing familiarity in light of expectations of difference. In their daily interactions with customers, managers and trainers, Indian call center workers reflect and reenact a complex interplay of colonial histories, gender practices, class relations, and national interests.a€œThinking Through the Diaspora: Call Centers, India, and a New Politics of Hybridity, a€ Internationalfournal o_fCultural Studies 9, no. ... These authors provide further examples of the ways in which the West is defined through equivalences with decency, ... and so forth), and workers were asked to read from computer screens that provided exact scripts or script notes. 24. Laurie Cohen and Amal El-Sawad, a€œAccounting for a#39;Usa#39; and a#39;Thema#39;: Indian and UK Customer Service Workersa#39;anbsp;...

Title:Phone Clones
Author:Kiran Mirchandani
Publisher:Cornell University Press - 2012-04-17


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