The Must-Have Promotion Guide for Every App and Hardware Developer! Developing your product took lots of hard work over months, nights, and weekends filled with blood, sweat, and tears. Donat abandon it now. Shower your app with the quality promotion it deserves! Erica Sadun and Steve Sande help you earn strong app reviews that can transform sales from lackluster to blockbuster. As leading tech bloggers, they know exactly what reviewers are looking for. Now, they deliver simple step-by-step advice to position your product, build key relationships, and sell your story. Packed with real case studies from their overflowing inboxes, they reveal where developers can go wrong and when theyave gotten it right. Great tech promotion doesnat need to cost a lot. You can do it yourself, even if youave never marketed anything before. It just takes a little time, thought, and the skills you learn in this book. ac Peek behind the curtain to learn how web review sites really work ac Get your product into shape and ready for your marketing push ac Craft great pitches that sell your excitement and explain your productas key features and appeal ac Lead reviewers aby the handa with simple, succinct language ac Avoid common mistakes that kill your chances for a review ac Create the essential PR support material your product needs ac Respond productively to both good and negative coverage ac Keep bloggers in the loop about what youall be doing next Includes exclusive worksheets and checklists for: ac Profiling potential customers ac Evaluating competitors ac Estimating market size ac Writing and checking your pitch ac Tracking and targeting bloggersWhile we focus on Apple-related software and hardware, other blogs might cover books, automobiles, fashion, ... automobile VIN numbers and instantly offered wholesale and retail pricing estimates, including Bluebook values and more.
|Author||:||Erica Sadun, Steve Sande|
|Publisher||:||Addison-Wesley - 2013-04-25|