Playing to Win

Playing to Win

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In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, basketball to step aerobics, electronic sports games are as familiar in the American household as the televised sporting events they simulate. This book explores the points of convergence at which gaming and sports culture merge.Likewise, boxing via Wii results in on average expenditure of seven calories per minute, which, although less than actual sparring, ... class-action suit against Nintendo, concluded that Wii Fit and Wii Sports were not a solution but rather part of the problem: a€œNintendo is contributing to the epidemic of obesity. ... couple of substantive studies 222 David J. Leonard, Sarah Ullrich-French, and Thomas G. Power.

Title:Playing to Win
Author:Thomas P. Oates, Robert Alan Brookey
Publisher:Indiana University Press - 2015-01-12


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