Portfolio Management for New Products

Portfolio Management for New Products

4.11 - 1251 ratings - Source

The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded.They certainly are a far cry from the deadly ones of the mid-1980s. ... 3. Manual: The manual can be much longer and has much operational detail. (For example, the guide might list the prioritization criteria, much like Exhibit 3.10, while theanbsp;...

Title:Portfolio Management for New Products
Author:Robert Gravlin Cooper, Scott J. Edgett, Elko J. Kleinschmidt
Publisher:Basic Books - 2001


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