The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded.They certainly are a far cry from the deadly ones of the mid-1980s. ... 3. Manual: The manual can be much longer and has much operational detail. (For example, the guide might list the prioritization criteria, much like Exhibit 3.10, while theanbsp;...
|Title||:||Portfolio Management for New Products|
|Author||:||Robert Gravlin Cooper, Scott J. Edgett, Elko J. Kleinschmidt|
|Publisher||:||Basic Books - 2001|