Pour Your Heart Into It

Pour Your Heart Into It

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The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that qhas changed everything . . . from our tastes to our language to the face of Main Street.q (Fortune)But if it reduces turnover, I pointed out, it will cut our costs of recruiting and training. Starbucks provides at least twentyfour hours of training for every retail employee, so each person we hire represents a significant investment. At that time, itanbsp;...

Title:Pour Your Heart Into It
Author:Howard Schultz
Publisher:Hachette UK - 2012-05-22


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