Power branding

Power branding

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Acer, in positioning products for the home market, has emphasized design and color as important parts of its appeal to new customers. Initial advertising for the Aspire 2000 series, for example, conveyed a feeling of a fashionably designed product with the line ... more technology companies (even software companies in terms of design elements present in the user interface and functional icons) shouldanbsp;...

Title:Power branding
Author:Marty Brandt, Johnson Grant
Publisher: - 1997-02


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