Without a great marketing plan, even the world's best product will sit on the shelves. Powerhouse Marketing Plans gives you the tools you need to create a dynamic and successful campaign, showing you how to drive the sales of your products into the stratosphere using the same proven strategies of well-known companies who've done it right. Demonstrating how to maximize market research initiatives such as phone surveys, ethnographic studies, focus groups, online surveys, trade research, and more, Powerhouse Marketing Plans identifies the common characteristics of the techniques used by leading companies, including Energizer, L'eggs, Philips, Gel Tech (Zicam(R)), and others. Featuring real-life marketing plans you can adapt for your own organization, and packed with fascinating examples and insightful analysis, this is a book that will help you energize your marketing plans and generate powerhouse profits.The father pulls a Philips Marathon bulb out of its box and screws this new bulb into the lamp fixture. As the commercial develops, you see ... He is noticeably displeased. The man then checks a message on an old answering machine and sets down his old manual typewriter. During the commercial, he is directed by the phone message to various storage areas to check on amazing quantities of suppliesanbsp;...
|Title||:||Powerhouse Marketing Plans|
|Publisher||:||AMACOM Div American Mgmt Assn - 2004-01-01|