Pragmatic Strategy

Pragmatic Strategy

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Pragmatism is enjoying a renaissance in management studies and the social sciences. Once written off as amoral, relativist and opposed to the ideals of Truth, Reason and Progress, it is now regaining influence in public policy, international relations and business strategy. But what can pragmatism teach us about strategy? How can pragmatic strategies help businesses to succeed? This innovative book presents a pragmatic framework for shaping and solving strategic problems in a practical, creative, ethical and finely balanced manner. To achieve this, the authors draw from Confucian teaching, American pragmatism and Aristotelian practical wisdom, as well as business cases across industries and nations, particularly from emerging economies. With significant theoretical depth, direct practical implication and profound cultural sensitivity, the book is useful for executive managers, public administrators, strategy researchers and advanced students in the search for pragmatic strategies in an interconnected, fast-moving world.The single suspect throttle pedal, for example, affected a dozen Toyota models from the cheapest Aygo and Yaris to Auris, ... 170 He is trying to return the company to the values he feels it lost in the relentless expansion, values such as putting the customer first and genchi genbutsu. ... service; 0 appointing quality officers for each region; 0 assigning about 1, 000 employees to new quality- related tasks;anbsp;...

Title:Pragmatic Strategy
Author:Ikujiro Nonaka, Zhichang Zhu
Publisher:Cambridge University Press - 2012-05-24


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