Predicting Market Success

Predicting Market Success

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This book is well worth your time.aquot; a€”Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation aquot;In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a branda#39;s continued ...

Title:Predicting Market Success
Author:Robert Passikoff
Publisher:John Wiley & Sons - 2006-12-15


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