Predictive Analytics For Dummies

Predictive Analytics For Dummies

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Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in fields such as advertising, fraud detection, politics, and others. This practical book does not bog you down with loads of mathematical or scientific theory, but instead helps you quickly see how to use the right algorithms and tools to collect and analyze data and apply it to make predictions. Topics include using structured and unstructured data, building models, creating a predictive analysis roadmap, setting realistic goals, budgeting, and much more. Shows readers how to use Big Data and data mining to discover patterns and make predictions for tech-savvy businesses Helps readers see how to shepherd predictive analytics projects through their companies Explains just enough of the science and math, but also focuses on practical issues such as protecting project budgets, making good presentations, and more Covers nuts-and-bolts topics including predictive analytics basics, using structured and unstructured data, data mining, and algorithms and techniques for analyzing data Also covers clustering, association, and statistical models; creating a predictive analytics roadmap; and applying predictions to the web, marketing, finance, health care, and elsewhere Propose, produce, and protect predictive analytics projects through your company with Predictive Analytics For Dummies.The idea is that if youa#39;re actively using your test data to refine your model, you should use a separate (third) set to check the accuracy of the model. Having a validation dataset, that wasna#39;t used as part of the development process of your model, helps ensure a neutral estimation of the modela#39;s accuracy and ... The process continues until every subset of that X number of sets has been used as a test set.

Title:Predictive Analytics For Dummies
Author:Anasse Bari, Mohamed Chaouchi, Tommy Jung
Publisher:John Wiley & Sons - 2014-03-06


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