Show students how to use pricing decisions to maximize a firmas profits by creating and capturing customers. PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES is written by Tim J. Smith, recognized pricing thought leader and successful principal of a respected pricing firm. The most comprehensive pricing text on the market, PRICING STRATEGY highlights the stakeholderas importance in making decisions, as well as key trade-offs to consider when choosing between opposing outcomes. Students will gain a better understanding of the most important influences to consider when making pricing decisions. This text strikes an appropriate balance between quantitative skill sets and the qualitative concepts necessary for business growth. Core concepts are presented in chapters with optional appendices that require more rigorous knowledge of introductory calculus. The book draws the best thinking from numerous disciplines, including marketing, economics, and finance, to deliver a comprehensive presentation that comes alive through numerous case studies, memorable examples, and graphs. Assist students in developing the pricing strategies and skills needed for business success with Smithas PRICING STRATEGY. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.In comparison to exchange value models, conjoint analysis is more precise in most evolutionary markets. ... In this manner, executives can determine how customers value specific product formulations and quantify the source of pricing power within their product. ... Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). that product to a customer, or itsanbsp;...
|Title||:||Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures|
|Publisher||:||Cengage Learning - 2011-01-18|