Principles of Direct and Database Marketing

Principles of Direct and Database Marketing

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This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.Symbolic brand values which built Daewoo as a brand for people wishing to be seen as smart and intelligent ... plan for Daewoo UK, including analysis, objectives and strategies, and make explicit the role of direct marketing as a part of the ... An initial three-way split of needs was identified: basic physical/ functional needs, e.g. reliability (rational needs); augmented product needs such as service extras;anbsp;...

Title:Principles of Direct and Database Marketing
Author:Alan Tapp
Publisher:Pearson Education - 2008


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