'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.A And people who buy a BlackBerry smartphone are buying more than a cell phone, e-mail device, or personal organizer. ... instructions on how to use the device, quick repair services when needed, and a toll-free telephone number and Webanbsp;...
|Title||:||Principles of Marketing|
|Author||:||Philip Kotler, Gary Armstrong|
|Publisher||:||Pearson Education - 2010|