(SNV-Nepal case study) 6.2.3 Marketing None of the case study initiatives could yet be said to have established a secure market, hence the ... Our survey of tour operators found that very few had heard of or used the PPT initiatives, other than WS lodges (see Box 12). ii ... had heard of Rocktail and Ndumu and the fact that they were part of WS was often referred to as a guarantee of quality and service.
|Title||:||Pro-poor Tourism Strategies|
|Author||:||Caroline Ashley, Dilys Roe, Harold Goodwin|
|Publisher||:||IIED - 2001|