Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.... the introduction of the Fiat Adventure The moments zero radar for the Fiat Adventure The future images searchlight for long-life milk Proactive action diagram for the Seminovos Localiza case Future images searchlight a Seminovos Localizaanbsp;...
|Author||:||Leonardo Araújo, Rogério Gava|
|Publisher||:||Palgrave Macmillan - 2012-02-14|