Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academyas flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.aThere are an increasing number of United States firms outsourcing call centers to India (Budhwar et al. ... located in India have asked service employees to purposely mislead customers about the location of the call center (Poster 2007). ... As an example, the British accent tends to be viewed by Americans as being sophisticated and polite (Jones 2001). ... In routine encounters, customers can become so familiar with the encounter that they can follow a predetermined script virtuallyanbsp;...
|Title||:||Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference|
|Author||:||Leroy Robinson, Jr.|
|Publisher||:||Springer - 2014-11-05|