How has Paris, the world's fashion capital, influenced Milan, New York, and Tokyo? When did the Marlboro Man become a symbol of American masculinity? Why do Americans love to dress down in high-tech Lycra fabrics, while they wax nostalgic for quaint, old-fashioned Victorian cottages? Fashion icons and failures have long captivated the general public, but few scholars have examined the historical role of business and commerce in creating the international market for style goods. Producing Fashion is a groundbreaking collection of original essays that shows how economic institutions in Europe and North America laid the foundation for the global fashion system and sustained it commercially through the mechanisms of advertising, licensing, marketing, publishing, and retailing. The collection reveals how public and private institutionsafrom government censors in imperial Russia to large corporations in the United Statesaworked to shape fashion, style, and taste with varying degrees of success. Fourteen contributors draw on original research and fresh insight into the producers of fashionaadvertising agents, architects, corporate executives, department stores, designers, editors, government officials, hairdressers, haute couturiers, and Web retailersain their bid for influence, acclaim, and shoppers' dollars. Producing Fashion looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries.Although txbugaboo didna#39;t have the professional vocabulary to clearly define her decorating style, she nevertheless narrowed ... She concluded: aIa#39;m so excited that I (might) get to start from scratch again in a house that is more country than the brand new home Ia#39;m in now. ... In the Better Homes and Gardens online forum , participants exchanged advice on where to buy appropriate furniture, sometimesanbsp;...
|Author||:||Regina Lee Blaszczyk|
|Publisher||:||University of Pennsylvania Press - 2011-10-03|