Product and Brand Management

Product and Brand Management

4.11 - 1251 ratings - Source

... customers place a good deal of importance on picture and sound quality, followed by after sales service and price. Distinct features do play a role in purchase decisions, but it seems that their relative importance is less due to the latent fear ... In other words, less or no advertising would mean poor quality marketing effort.

Title:Product and Brand Management
Author:U.C. Mathur
Publisher:Excel Books India - 2009-01-01


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