One of the key determinants of success for todayas high-technology companies is product strategyaand this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Appleaplus a new focus on growth strategies and on Internet businessesadefine how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.improvements, although improved battery life and smaller devices in PCMCIA cards could have been natural extensions along this vector. The Apple iMac, introduced in 1998, renewed the emphasis on design as a basis for differentiation.
|Title||:||Product Strategy for High Technology Companies|
|Publisher||:||McGraw Hill Professional - 2000-10-12|