Product Strategy for High Technology Companies

Product Strategy for High Technology Companies

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One of the key determinants of success for todaya€™s high-technology companies is product strategya€”and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Applea€”plus a new focus on growth strategies and on Internet businessesa€”define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.improvements, although improved battery life and smaller devices in PCMCIA cards could have been natural extensions along this vector. The Apple iMac, introduced in 1998, renewed the emphasis on design as a basis for differentiation.

Title:Product Strategy for High Technology Companies
Author:Michael McGrath
Publisher:McGraw Hill Professional - 2000-10-12


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