PROFESSIONAL CATERING equips readers with the knowledge and tools to start and position a competitive catering business. It addresses industry best practices and emerging trends while taking a practical approach to resources that can be used in implementing business plan. Beautifully illustrated with four-color photography, this easy-to-read resource is packed with Tips from the Trade, Ingredients for Success, standard operating procedures, checklists, forms, and hands-on applications designed to develop critical thinking skills. Comprehensive information is provided on each functional catering management task--planning, organizing, influencing, and controlling--helping readers strategically craft a long-term strategy to create a profitable catering operation. It also offers thorough coverage of the business plan, finding and keeping the right client, designing a sustainable operation, resolving conflict, social media, managing risk, understanding legal issues, adhering to FDA and OSHA guidelines, partnering with the event planner to exceed a clientas needs, and much more. PROFESSIONAL CATERING is the ideal resource for managing catering profitability. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Common organizational objectives may include the measurement of guest satisfaction, attainment of financial goals, ... For the specific event, tactical objectives might include guest satisfaction, event preparation, familiarity of location, handling guest count, menu item production, ... more manageable segmentsaSwiss Cheese It! For example, a 1-year-in-advance-event plan can be segmented into the following time lines: a 6-month plan, 90-day, 60-day, 30- day, 2-week, 1-week, 4-day, anbsp;...
|Publisher||:||Cengage Learning - 2012-12-24|