Professional Services Marketing 3.0

Professional Services Marketing 3.0

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In this original and insightful work, Bruce W. Marcus describes the evolutionary process from the traditional, rigid, top-down law and accounting firms of the the 20th century to today's contemporary, client-oriented and competitive firms. It began in 1977 with a U.S. Supreme Court striking down the ethical restraints barring frank promotional activities. By introducing the concept of active competition, and adapting traditional marketing activities to professional firms, it led to reshaping accounting, legal and marketing practices to the unique and distinctive needs of the changing professional services market. It is history as a guide to the future. qProfessional Services Marketing 3.0q describes the evolutionary process from 1977 (Professional Services Marketing 1.0) as a guide to where marketing is now (Professional Services Marketing 2.0), to where it's going (qProfessional Services Marketing 3.0q), and, significantly, how to survive and thrive in the marketing needs of the future.Under the aegis of its brilliant and energetic client service advisor, Iris J. Jones, and with the full support of its chairman, ... With a J.D. from The Thurgood Marshall School of Law, Texas Southern University, she has served as an assistantanbsp;...

Title:Professional Services Marketing 3.0
Author:Bruce W. Marcus - 2011-08-01


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