Promoting Nonprofit Organizations

Promoting Nonprofit Organizations

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Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofita€™s reputation. The ways in which businesses a€“ both for-profit and not-for-profit a€“ communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.Crisis Communication Plan The crisis communication plan packages procedures, guidelines, templates, and ... Pertinent organizational and department policies should be in the manual, such as the next-of-kin notification process, staffanbsp;...

Title:Promoting Nonprofit Organizations
Author:Ruth Ellen Kinzey
Publisher:Routledge - 2013-08-21


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