Publishing for Profit

Publishing for Profit

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Publishing is a rapidly changing business, and this comprehensive reference is right in stepa€”covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.From the publishera#39;s perspective, processing returns does many thingsa€”all of them negative from a business standpoint. Chief among them, returns a€c distract the publisher from its primary businessa€”selling books a€c reduce sales and accountsanbsp;...

Title:Publishing for Profit
Author:Thomas Woll
Publisher:Chicago Review Press - 2010-01-01


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