Reveals the tools, tactics and strategies that financial industry executives can use to realign and revitalize their retail banking organizations. The primary focus is on the needs and expectations of customers. Explores not only breakthrough technologies but innovative uses of conventional technology and refreshed or enhanced systems to add value to any retail banking operation. Contains practical advice, suggestions, and insights offered by scores of bankers. Topics include information and integration; teller system and service imperatives; platform automation; electronic banking; innovative products and packages; marketing information systems; sales and staff performance; branch bank merchandising and more.Continuity Banking The best time to build a strong multifaceted relationship with any customer is at the first encounter. During the new-account opening the customer service representative (CSR) routinely gathers important information. ... Marketing Customer Information Files (MCIFs), demographics, and customer profiling are important elements in the overall retail banking sales and service strategy.
|Title||:||Retail Banking Technology|
|Author||:||Michael Violano, Shimon-Craig Van Collie|
|Publisher||:||John Wiley & Sons - 1992-09-28|