Whether youare a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in todayas retail marketplaceafrom your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. Youall get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. And, the Bonus CD includes forms, templates, and samples that help simplify every business task, from managing inventory to creating sales and more! Discover how to: Launch a successful independent retail business Create a Web site that shines Connect with customers and increase sales Simplify operations with forms and templates on the CD Handle legal and accounting issues Design stores that really work Practice the 10 keys to retail selling Use management practices proven in the trenches Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.Rick Segel. Create a sense of community: Signs can reinforce the bond customers have with a retailer. ... Using signage can allow you to develop a great reputation for customer service a even if you never say a word. ... Build your brand: Signage is a great way to communicate essential elements of your storea#39;s personality.
|Title||:||Retail Business Kit For Dummies|
|Publisher||:||John Wiley & Sons - 2008-09-02|