Retail in Detail

Retail in Detail

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Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for todaya€™s rapidly changing retail environment in the Internet age. A new chapter contains specific tips on using the Internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving, and other Internet-specific issues. Brick-and-mortar retailers learn how to assess product vulnerability to competition from Internet businesses. This essential reference contains many specific examples and case studies, based on the authora€™s experiences starting and successfully operating three retail stores and a bed and breakfast, as well as on the experiences of dozens of successful entrepreneurs. Worksheets can be used by beginning retailers to plan for and operate their business.It is importanttobalance daily, sothat youcan pinpoint thedate ofany variances. ... As you cansee, the cash drawer and reconciliation are simple enough thatyou probably dona#39;t even need a cash ... Thereare a number ofPOS systems specifically designed for different businesses, such as restaurants, bars, and video stores.

Title:Retail in Detail
Author:Ronald L. Bond
Publisher:Entrepreneur Press - 2013-08-20


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