Retailer's Guide to Emotional Hot Buttons

Retailer's Guide to Emotional Hot Buttons

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Once you discover the secrets contained in this guide, you'll be able to use them to your advantage to transform prospective buyers into qsoldq customers time after time after time. The quality of your product/service is important to your success, but not as important as your ability to become a Doctor of Psychologya€bSALES Psychology that is. Mastering the techniquesa€bthata€™s what will really open the financial floodgates... Why? Because, despite everything we know, we are all much more susceptible to persuasion than we think. Question for youa€b Are you trying to appeal to your prospects hearts or to their minds? If your sales presentations lead with a list of your product's features and/or how great you or your company is, then ita€™s over before you even get started.Theya#39;ll be aquot;soldaquot; with facts from sources like Consumer Reports. ... But dona#39;t forget , although therea#39;s certainly a great deal of LOGIC to support a consumera#39;s decision to buy a car or truck, the purchase is actually about fulfilling an EMOTIONALanbsp;...

Title:Retailer's Guide to Emotional Hot Buttons
Author:DMSRetail, Dianne Miethner, Matt Parmaks
Publisher:DMSRetail Inc. - 2013-06-29


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