Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management a Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.5 Revenue Management in Restaurants: A Case Example from Bornholm, Denmark Nick Johns and Charlotte Rassing ... The relevance of this to restaurant operations can be made still clearer using Kimesa#39; typology of service industries ( seeanbsp;...
|Title||:||Revenue Management and Pricing|
|Author||:||Ian Yeoman, Una McMahon-Beattie|
|Publisher||:||Cengage Learning EMEA - 2004-01-01|