... NeXT, Steve Jobs was brought back as the companya#39;s muse, creating a positive change in the product mix and marketing at Apple. ... Instead, they opened their own retail operations, initially through a astore-within-a-storea strategy inside Best Buy and Comp USA ... Of course, developing and releasing the iMac, the Power Book, the iPhone, the iPod, and the iPad under his guidance certainly helped.
|Title||:||Reversing the Slide|
|Author||:||James B. Shein|
|Publisher||:||John Wiley & Sons - 2011-02-10|