Reversing the Slide

Reversing the Slide

4.11 - 1251 ratings - Source

... NeXT, Steve Jobs was brought back as the companya#39;s muse, creating a positive change in the product mix and marketing at Apple. ... Instead, they opened their own retail operations, initially through a a€œstore-within-a-storea€ strategy inside Best Buy and Comp USA ... Of course, developing and releasing the iMac, the Power Book, the iPhone, the iPod, and the iPad under his guidance certainly helped.

Title:Reversing the Slide
Author:James B. Shein
Publisher:John Wiley & Sons - 2011-02-10


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