Romancing the Market

Romancing the Market

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Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.... I shall focus primarily on aspects of stereoscopy that lend themselves to applications via the use of cameras intended to capture pictorial ... or by two cameras mounted side-by-side and fired together via either manual synchronisation (by pushing the shutters as close to ... taped together side-by- side and synchronised manually; two Olympus Stylus automatics connected in tandem and triggered via aanbsp;...

Title:Romancing the Market
Author:Stephen Brown, Bill Clarke, Anne Marie Doherty
Publisher:Routledge - 2003-09-02


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