Rotman on Design

Rotman on Design

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This collection features Rotman magazine's best articles on design thinking and business design. Insights are drawn from the people on the frontlines of bringing design into modern organizations, as well as from the leading academics who are teaching design thinking to a new generation of global leaders.For instance, by observing customers in their homes, Cambridge SoundWorks learned that men who buy premium audio ... servicing and disposing of a product or a service helps to paint a fully dimensional picture of its impact and interaction anbsp;...

Title:Rotman on Design
Author:Paola Antonelli
Publisher:University of Toronto Press - 2013


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