Popular mistrust of other globally successful firms, such as McDonalda#39;s, ExxonMobil, or Microsoft, is also easy to arouse. ... to enterprise customers, it was the firma#39;s practice to provide, free of charge, a number of vouchers allowing the customer to send key ... In a similar move in its consumer business, Microsoft announced in July 2007 that the Xbox 360 warranty would be ... Covering both shipping and repair costs required a $1 billion pretax charge on Microsofta#39;s earnings in theanbsp;...
|Title||:||Rules to Break and Laws to Follow|
|Author||:||Don Peppers, Martha Rogers|
|Publisher||:||John Wiley & Sons - 2012-03-01|