Rural Marketing

Rural Marketing

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aquot;Samsung sells two colour TV models for less than Rs 10, 000 and for it there is a very thin divide between semi-urban consumers and villagersaquot;, said Ruchika Batra, Samsung Corporate Communication Manager. Videocon a#39;washera#39;, aanbsp;...

Title:Rural Marketing
Author:Balram Dogra
Publisher:Tata McGraw-Hill Education - 2010


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