Rural Marketing: Text and Cases provides a comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that in6. www.zuari.in; aZIL in the Service of Farmers, a available at http://www.faidelhi. org/IJF-April-06/ ijf1_6.pdf. 7. aRallis India ... Fieldmarshal launched three mini tractors of 9.5 HP, 12 HP and 15 HP with multi-utility applications for the farmers.
|Title||:||Rural Marketing: Text and Cases|
|Publisher||:||Pearson Education India -|