Rural Marketing: Text and Cases

Rural Marketing: Text and Cases

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Rural Marketing: Text and Cases provides a comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that in6.; a€œZIL in the Service of Farmers, a€ available at http://www.faidelhi. org/IJF-April-06/ ijf1_6.pdf. 7. a€œRallis India ... Fieldmarshal launched three mini tractors of 9.5 HP, 12 HP and 15 HP with multi-utility applications for the farmers.

Title:Rural Marketing: Text and Cases
Publisher:Pearson Education India -


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