SAGE Brief Guide to Marketing Ethics

SAGE Brief Guide to Marketing Ethics

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Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.Additional ethical issues arise owing to the fact that marketing research often involves contact with the general public, ... research has become digitized, researchers have gathered substantial records about consumer product and serviceanbsp;...

Title:SAGE Brief Guide to Marketing Ethics
Author:SAGE Publications
Publisher:SAGE - 2012


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