Sales Management: Building Customer Relationships and Partnerships is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.TABLE 4.12 Basic Rules for Handling Customer Complaints I Anticipate customer complaints and try to resolve them ... Few customers actually complain, and those who do are a valuable source of feedback and information that can help improve the quality of your product and service. ... Lexus (www.lexus.com) calculates over $600, 000.22 Frea quent and comprehensive follow-up is a primary means ofanbsp;...
|Title||:||Sales Management: Building Customer Relationships and Partnerships|
|Author||:||Joe Hair, Rolph Anderson, Rajiv Mehta, Barry Babin|
|Publisher||:||Cengage Learning - 2008-02-12|