The book empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services. It is based on the broad curriculum as prescribed by the National Council for Hotel Management a Catering Technology. It discusses in detail the various concepts, strategies and facts related to sales and marketing of hospitality products and services.A key result area is a focussed factor that ensures success. Examples of key result areas are: Market Share Innovation Productivity Physical/Financial position Profitability Human resources Social responsibility Customer Service Growth Imageanbsp;...
|Title||:||SALES & MKTG:A TB FOR HOSPITALITY IND|
|Publisher||:||Tata McGraw-Hill Education -|