Salvadoran Imaginaries

Salvadoran Imaginaries

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Ravaged by civil war throughout the 1980s and 1990s, El Salvador has now emerged as a study in contradictions. It is a country where urban call centers and shopping malls exist alongside rural poverty. It is a land now at peace but still grappling with a legacy of violence. It is a place marked by deep social divides, yet offering a surprising abundance of inclusive spaces. Above all, it is a nation without borders, as widespread emigration during the war has led Salvadorans to develop a truly transnational sense of identity. In Salvadoran Imaginaries, Cecilia M. Rivas takes us on a journey through twenty-first century El Salvador and to the diverse range of sites where the nationa€™s postwar identity is being forged. Combining field ethnography with media research, Rivas deftly toggles between the physical spaces where the new El Salvador is starting to emerge and the virtual spaces where Salvadoran identity is being imagined, including newspapers, literature, and digital media. This interdisciplinary approach enables her to explore the multitude of ways that Salvadorans negotiate between reality and representation, between local neighborhoods and transnational imagined communities, between present conditions and dreams for the future. Everyday life in El Salvador may seem like a simple matter, but Rivas digs deeper, across many different layers of society, revealing a wealth of complex feelings that the nationa€™s citizens have about power, opportunity, safety, migration, and community. Filled with first-hand interviews and unique archival research, Salvadoran Imaginaries offers a fresh take on an emerging nation and its people.... are communicating within a scripted and regulated system, whereeach agenthas specific scripts (and, depending on the situation ... Since customer dissatisfaction with a product isat theroot of manycalls, building rapport is essential in thecall centera#39;s ... rates of the agentsa€”becomes an operation that contradictsthe globalillusion of easily available, immediate services. ... For example, inthe call center where Rodolfo works, about 70percent of the agentsquit before completing their firstanbsp;...

Title:Salvadoran Imaginaries
Author:Cecilia M. Rivas
Publisher:Rutgers University Press - 2014-04-02


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