This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.Official Search Engine and Network Blogs Google Webmaster Central Blog Bing Webmaster Center Blog Bing Search Blog Facebook Blog Twitter Blog LinkedIn Blog Google Official Blog YouTube Blog Other Useful Links and Resourcesanbsp;...
|Title||:||Search and Social|
|Publisher||:||John Wiley & Sons - 2012-10-18|