Search Engine Advertising

Search Engine Advertising

4.11 - 1251 ratings - Source

a€œA remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!a€ a€“Danny Sullivan, Editor Nothing delivers high-quality traffic like the search engines, but if youa€™re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. Key features in this book include learning how to: a€c Buy top positions on the major search engines profitably a€c Transform poor ad copy into ads that deliver results a€c Increase visitor-to-buyer conversions a€c Begin paid search advertising now, even if youa€™re a novice a€c Use advanced techniques to evaluate and improve your results a€c Leverage successes from Google into Yahoo, Microsoft, and more a€c Leave the unprofitable clicks to your competition while grabbing the most profitable onesFigure 14.2 Cookies provide the means to track usera#39;s activities across the web. ... read car review articles, accessed auto review sites such as, and then entered search queries such as compare Ford Focus with Honda Civic.

Title:Search Engine Advertising
Author:Kevin Lee, Catherine Seda
Publisher:New Riders - 2009-08-05


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