Search Engine Marketing, Inc.

Search Engine Marketing, Inc.

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The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present todaya€™s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect todaya€™s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. Youa€™ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Whether youa€™re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.Certain queries contain clues about the type of documents to returna€”a search for a€œmaytag jetclean dishwasher manuala€ might return the PDF product manual or a page with a list of links to the PDFs, for example. Search engines are alwaysanbsp;...

Title:Search Engine Marketing, Inc.
Author:Mike Moran, Bill Hunt
Publisher:Pearson Education - 2008-09-19


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