A history of the nation's largest and richest retail business profiles its founders and builders and recounts its innovative, profit-making marketing and financial techniquesJust like the credit operation, Searsa#39;s service organization provides a major boost to sales. ... If it can make the repairs, all in the family, the company figures the customers will be more inclined to buy their next appliances from Sears as well.
|Title||:||Sears, Roebuck, U.S.A.|
|Author||:||Gordon Lee Weil|
|Publisher||:||Stein & Day Pub - 1977|