SELLING RIGHT IN A WORLD OF RETAIL is essentially in two major parts. The first part is a compendium of the asuccess storiesa of some retail business men and women and how they rose to the top. This sets the preparatory stage for proactive and positive attitudes for the main theme which is an encouragement for associates to embrace training as a necessary tool for effective retail business and for the employers to encourage such skill acquisition with the accompanying incentives. The second part of the book outlines the practical applications for the employees as well as the employers. It is geared to the preparation of the employees and the employers strategy and execution. The book emphasizes the need for better skills and sales training for Sales associates. There is a mutual benefit on the side of employers and employees if skills and knowledge are adequately imparted. All companies employing Sales Associates will benefit from improved training which will boost the morale and knowledge of their employees and consequently better performance and productivity of the companies. Employees and associates are to be encouraged to realize that they and their jobs are as important as any other in the entire establishment.No matter how good a salesperson or his techniques can be, he cannot force a sale on an unwilling buyer. ... the sale by helping them to buy the way they like to buya (1994, 21). ... determine what their buyers value most and point out the unique advantages of their product or service that address the customersa#39; values.
|Title||:||Selling Right In The World of Retail|
|Author||:||Oyeronke A. (Durojaiye) Lawoyin|
|Publisher||:||Xlibris Corporation - 2008-02-25|