Service-Dominant Business Design

Service-Dominant Business Design

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This dissertation presents tool-supported process for designing Work by Following a Service-Dominant Logic. The tools supported by the design process are the following: The Service-Dominant Strategy Canvas, The Service-Dominant Business Model Radar, the Business Service Composition Blueprint and the Business Services Catalogue.The strength of the BMC is in its having dia†merent areas where the users can represent the values inside the rectangles in the value chain. These areas are useful to guide the user in the design or analysis of a business model. In our approachanbsp;...

Title:Service-Dominant Business Design
Author:Egon Lüftenegger
Publisher:Eindhoven University of Technology -


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